SM: We dont want to be the face of SANA SAFINAZ. The little time I spend with them is quality time when we really bond. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. A: How do you escape this? We have just entered the prt field and it is a tremendous challenge. In Pakistan, any business owner could actually run an IDP camp I think! "Ready to wear bridals is not a new concept but its new for us," Sana explains. You learn to deal with problems as you go along. She spent some time in Sri Lanka and noticed that they had a ministry for floral decoration. Summary. Simple things work., Living in Karachi, were all aware of city conditions and how calm can turn into chaos in a matter of minutes. What went wrong and how can I correct it? In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. Im a makeup artist and own a salon and a photography studio. At 40, Bina Khan feels like she has achieved a little and has a long way to go. If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. She had just begun her career when her baby started falling ill very frequently. That recognition of the importance of evolution, to move on; Sana and Safinaz are cognizant of the fact that change is good and that makes their brand just as relevant, today, as it was two decades ago. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. And it didnt stop there. Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. Aadi Adeal Amjad Biography - Age, Height, Wife, Family, Drama List ; Dil e Veeran Drama Cast Real Name & Pictures ; . It was crass. Worrying about what others are doing will never take you anywhere, Sehr proclaims. She has chosen the CEO of an upcoming hotel brand in Pakistan, the Editor of Paperazzi, a Yogi turned entrepreneur, a highly dedicated surgeon, a PR Guru, a fashion designer, a versatile professor of Art at IVS, a Chartered Accountant who is the COO of AKU facilities and last of all Karachis most well known Makeup Artists and Entrepreneur, Bina Khan. Her salon is her second home and a safe zen place for her clients. You derive happiness from knowing you are independent. According to rumors, Owner of Clothing brand Sana Safinaz, Sana Hashwani, and her kids are tested positive for coronavirus. It is important for me to create the right balance between the carrot and the stick. A: So it is contained? ", "Plus, we encourage young designers," Sana adds on. Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. Now we feel we are standing at a precipice and we are scared. They have . Everyone has old and immunity compromised family members. Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. SM: In this business PR is very important. Mehrs children are her little miracles. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. Included on the apparel side is the brands latest venture in retail. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. According to Shagufta these goals should include financial and emotional independence since they are the two most important elements of life for a woman. Sana Safinaz is a Pakistani clothing and accessories retailer based in Karachi, Pakistan. She is one of the top make-up artists in town and it is not surprising why! Sana Safinaz was founded by Sana Hashwani and Safinaz Muneer in 1989 with seed investment of a few thousand rupees. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. He authored his memoir 'Truth Always Prevails' in 2014. Do they ever think anything is enough? (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. You need a strong and independent team with retail knowledge. Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. Fashion is one of the few thriving businesses in Pakistan. Such a time too, passes.. There were fights, logistical problems, and breakdowns but they always kept on pushing. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. Her weekends were taken up by jewelry and allocating enough time to it was challenging. We started with light evening wear and it snowballed; the vision came in the last 10 years. Sometimes getting it all done is really hard. What part of your business excites you the most? I am really excited by design because right now you have these tremendous school of kids coming out. Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. However, because of the support of her husband and in laws and the sense of positivity instilled in her by her mother, she snaps out of pessimism very quickly. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. You have to keep on innovating," Safinaz says with absolute clarity. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. Wow, never heard that one before. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. By Web Desk. They wont. Initially, Mehr and Sameena used to get sleepless nights over every typo and missed deadline. Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied designs. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. They took the concept of designer lawn to another level. When you are invested in a company as the owner, the company is more successful because your name is there and you dont want to put rubbish in a store. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. I want to build on the strong foundation laid by them, bringing innovation and fresh outlooks to the designs. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. Having said this, you have to be hands on if you want a successful business. And the dynamic in our company is not just hers and mines but the tons of young people who are incredibly dynamic. Sana Hashwani has recently returned from the United Kingdom. A whole campaign was organized around the 100th issue which became a huge social media success. It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . A: What are the main challenges for fashion as an industry? For a young girl stepping into the workforce today she has two things to say be positive and own up to your mistakes. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. A: How organised is the fashion industry? In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. A: What made you decide to go into retail? Binas Miracle Moment was the first time she saw her name on a billboard. Mehr realized that mistakes happen, and that they didnt have to be as hard on themselves as they were. I have very problematic skin and taught myself to cover up. . When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. "Were a population of 210 million people, you will all find your niche. It was especially important for her considering both her areas of work are very different from each other. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. She had learnt her lesson. We started retail, not knowing a thing about it. Welcome to ''Sana hashwani'' official Facebook Fan page. With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. Salina has also launched Salina Cosmetics which is an all organic beauty product range. Her strength and support is the reason behind the success of each and everyone in my family. Retail is a very tough business and it will take a long time to become solid. At that time she was opening her current salon. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. Great ladies,Great job done.A big lesson for all our young girls.You can do everything.just learn from Sana Safinas to do big jobs.Both ladies deserve National award for creativity, SH: We will; with prt and lawn we have already done it. Until recently, we were completely hands-on and did everything ourselves, but we have realised this will not work anymore.
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