But Ill bet its in the top 5 for virtue signaling. 59% of people say they are more loyal to brands that stand for diversity and inclusion in online advertising. I guess this is what makes me mad it feels disrespectful, not just of folks of color, but also of my intelligence. 90% of the time its one black shooting another. I believe it, Janet. Apparently no one has ever wondered about this before. What have we allowed the wicked and perverse among us to do to our poor boys? Wish the 80s and 90s were back, where people actually cared about each other and understood each other. Ive been thinking of writing a boilerplate type letter that I can use so I dont have to type my complaints & observations 100s of times. As a 73 year old white male. In major urban areas of the the United States, Canada, and possibly the UK, it is by far people of color that wreak havoc within the public sphere. Omg, I just watched TV for an hour and there wasnt 1 white younger female at all. But, neither are other labels in society. If that were true, why dont we see more Latinos in ads? I hear the energy rationing could get rough: https://www.dailymail.co.uk/news/article-11173211/Life-Blackout-Britain-Experts-warn-energy-rationing-winter.html. Blm and its little followers are trying to take over the world and that will NEVER HAPPEN!! We expect this from brands (like PETA) whose missions are tied closely to such issues. White men are finding it harder to find work no matter what their skill or education level just for the sake of diversity. Think about that. Advertising clearly misrepresents the US demographic. This was a sheep in lions clothing for the blacks, the greatest giveaway and dumbing down in history. It should be pretty easy to find bad reviews for companies whove broken their promises. It was well past time for someone to say something. Its a good question, Bill. And not only that tell these companies youll be taking your business elsewhere; perhaps to a competitor that doesnt wear its politics on its sleeve. I make sure to buy their product. Ive heard similar stories, Daniel. African slavery existed well before the arrival of Europeans. I started to wonder why the vast majority of mixed relationships in ads were black male-white female and not the other way around. Listen I know she is one of the best players ever, and I know this might be her last professional appearance. Are they terrified of being called out as racists? White kids, really all American kids regardless of race, are being Blacked/Africanized we can easily see. You cant change chromosomes. The absurd overrepresentation of black people (12.4 percent of the population, remember) is the most visible problem. Also annoying are the interracial couples. This is mostly what the alien sees on tv, so it must be true. Id also like to note that DuckDuckGo is now following Googles lead in censoring and suppressing information that its owners dont like. THANK YOU for an amazing post, and for sharing your observations with us, as disquieting as they are. . This is not authentic. Reparations?..one strong advocate called for 13 Trillion dollars, $300 K per..if only this country could print that much money and get away with it!.and, when i talk with my friends, we all agree, something has to be done..at this point, as an individual, i can only do what i can, and really, there is a lot i can do. Yes, yes. To amend your preferences you can visit "Cookie Settings" at the bottom of the website. Same could be said about Trump supporters or super Libs or gays or > insert whatever group. Dove soap is perhaps the most prominent example, but there are others. But nothing will change the culture until it happens from within. If I were to judge America from its advertising I would believe 90% of its population was black, and that white females could only be in relationships with black males and white males dont exist. A form of brainwashing. I remember one hard worker with 10 kids that hacked a cab after his day at the refinery but saved enough money that everyone of his kids had more than $10,000 in a savings account at the refinery credit union, a princely sum in those days and the maximum for federal insurance. I disagree that slavery is Americas sin. People who dont know history dont know that slavery has been widely practiced throughout the world for centuries, and in fact, millennia. Ive looked for surveys of percent of actors in commercials/ads by race and they are almost impossible to find. I am really tired of seeing mainly blacks featured in TV ads! Change is needed, but where should it begin? You could also throw in guilt and reparations as other potential motives. So much for being a racist country.). Decades of political-correctness conditioning and propaganda have successfully programmed many white Americans to fear that they are racist, or that their perfectly reasonable questions and concerns are wrongheaded and rooted in racism. Boycott products. Heres an idea. But you'd have to be Stevie Wonder not to see the forced diversity in today's TV commercials. And yet we cant say Merry Christmas. Why do so few women work as coal miners? Hispanics and Latinos are seeing themselves represented very little in advertising, which probably has them feeling pretty slighted given that they account for nearly 20 percent of the population and their purchasing power is growing 70 percent faster than that of non-Latinos. Look at the latest Purge movie.its about POC people running around killing White people. Never mentioned is the fact more white folk are shot and killed by the police than are black folk. In Pirates of the Caribbean 4, the white Christian male character spends most of the movie tied up or making mistakesand it ends with him fatally wounded and dragged underwater. because thats racist.. No, I suggest you do a web search to find what you are looking for. Theyre just trying to make them appear as white families. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), claiming that white people are undercounted, ethnic minority consumers actually prefer to see white people in ads, an article condemning Western brands and advertisers for overlooking the vast and diverse Muslim population, this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population, their purchasing power is growing 70 percent faster than that of non-Latinos. I cant stand it. Between the low-IQ programs, terrible commercials, and fake corporate news, there isnt much to watch anymore on the old boob tube. Regardless of the intent these commercials are making white Americans over 40 feel disenfranchised. 4. Having Expectations to achieve as much as possible with persistence in spite of the obstacles and the snags that life presents. I also firmly believe my feedback would get screened out by a cube dwelling liberal. While Im sure that some of what we are seeing is driven by good intentions, Im also sure that a lot of it is driven by politics, fear of cancel culture, and cynical attempts by brands to hitch their wagons to the latest hot-button social issues. Yes, I agree, this absurd level of over-, under, and misrepresentation in ads would have been brand suicide in saner times. Either way, marketing was just generic white dude stuff. In reality, however, Muslims account for 14.3 percent of Londons population, and black Africans 7.9 percent. colorful. blacks commit crime at higher rates Teaching that erotic lust and egoism is the highest achievement of mankind. Liberal white creative types were so wracked with white guilt the only thing they could think to do to assuage it was to erase white people (esp white men) from advertising. We are wanting to reflect our audience back to them but now its incredibly hard to find Caucasian, rural looking Americans even in stock imagery. Show men of color as successful and attractive while white men if you show them at all are fat and stupid. The advertising world has long lagged in diversity, but some agencies A bleakness akin to socialism. . Exactly, Dave. I think its fair to say that a good bit of advertising is fake, or at least exaggerated, and always has been. While I agree with the blogger on many of his points (especially the way ads portray whites as dumb and in need of people of color to survive in America), I read an article that stated Hollywood and Networks (most notably, CBS) are required to hire 50% of the minority applicants in order to push their social agenda. I am so sick and tired of seeing that one race on TV all day!! I mean, according to these commercials, were all doing well right? It is because they loath to present young white men as heroes or role models. Excellent points. When whites came to America the Indians had slaves, they killed other tribes and made slaves of the women and the young. Thank you for calling BS on the misrepresentation and unbalanced perspective in advertising. The same has been for blacks since 1960. I am constantly hearing the phrase Black Power, Brown Power. I wont even try to mask my disdain for Nissans horrible Hollywood sales event ads, although I would like to lampoon them with scenes from 1963s Charade. (adsbygoogle = window.adsbygoogle || []).push({}); Its so degrading and embarrassing. Of course, when I searched with Google for this, nothing would show up. Diversity Is the Future Good lord its so offensive. Models are, in order: Black, black, black, white, black, black, white, black, black, black. But must we pay for the sins of our fathers forever? Perhaps the most jarring aspect of this new definition is that it is no longer race-neutral, the author opines. It would be like running ads that showed aging college professors using your outdoor gear because theyre under represented and, you know, there are analytics that show they are 1.3% of the buying group. Period. I would think that minorities, especially blacks, would and could argue that for decades they were grossly underrepresented in advertising and theyd be right. Remember in this country there re 2% Jewish, 1% Muslim and 2% other religions. Yes, everything has to have an urban feel to it now, as if that is something to aspire to. And the BIGGER and OLDER the ORGANIZATION, the MORE EXTREME their wants. Be sure to click the Back button on your browser to return.]. I see them small as ignorant tools. I was with you right up until the point where you said No one cares. Judging by the number of replies to this blog post and thats only from people with the courage to stick their necks out Id say a hell of a lot of people care. No wonder black fatigue is becoming a thing. I worked very hard to build a good reel as a white actor. Amen Robert! By that time (late 2021), the overrepresentation of blacks in advertising had reached absurd proportions, becoming blatantly and bewilderingly obvious to any fair-minded person who was paying attention. If more ad people want to be activists, this idiocy of Progression will ALWAYS INCREASE because the ACTIVISTS need JOBS! Just imagine the amount of fear, uncertainty, doubt, disingenuousness, and follow-the-leader mentality that must pervade todays advertising agencies and marketing departments. In general when companies and advertisers say they want 50% minority representation they mean 50% black, not asian or hispanic. I had commented a while back, stating that it was something that weve noticed increasing over the past several years. Its fine to be neutral. The Importance of Diversity in Advertising | Creating Results Get out and enjoy your life, and leave those miserable techno-fascists behind. Even the HIV medicine ads show two gay black guys. Erik Radle, the CEO of Miller Advertising (Texas) has openly bragged about how advertising is going to change our society. The whole you have to be an activist or youre a racist deal is getting old. And WHY NOT a cat? https://en.wikipedia.org/wiki/Brother I am a middle aged white woman. Its the only effect Ive personally seen. Dont just take it! Or maybe its revenge for all that egregious mansplaining Ive heard so much about. What is the rationale for this? Because it's the new hotness, advertising firms are gonna go hard on it for a while. Im glad you found some catharsis in this blog post and in the reader comments. Then form your messaging and campaign strategy from there. its not like EVERY black person agrees with both and therefore is a self-contradicting blowhard. I think we need a diversity team to fix these glaring problems, stat. I read that 3.9% of the US population intermarry. Politically correct is out of control!! Tv shows would have you believe all groups of friends are made up of one person each of a different race and a LGBT, its eye rolling ridiculous. And its all so laughably obvious and transparent but were all supposed to act like it isnt happening. What we are noting is that advertisers are not doing whats best for the brand, marketshare or stock holders, but rather an attempt to social engineer. I dont feel guilty. To your point, I ran across a study while doing research for this post that showed that despite enjoying far more representation in television ads than other minority races, blacks were also the group that thought they should be seeing much MORE of themselves in commercials by a wide margin. March 31: Big thanks to Jim Thompson at RedState for linking to my blog post in his article, Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, in which he discusses a survey showing just how detached from reality Americans perceptions are about the size of different populations by income, race, religion, gender identity, and more. And if many people still choose not to intermarry, so be it. Based on U.S. Census data, a commercial with 10 actors should have: 6 whites, 2 Hispanics, 1 black, 1 . I usually watch Restaurant Impossible on Thursdays, but now after seeing coming attractions from the last two weeks, and coming attractions of him helping only all black restaurant owners, I will stop watching until he puts white people back on his show. Who exactly are the ads trying to reach? I dont want to see 2 guys kissing, 2 girls walking hand and hand or every black living in in the Hamptons. Thats another funny trope. The reason blacks are overrepresented is because they are very vocal with their complaints. Im glad you posted this. I dont feel guilty about being an upper white middle class citizen but I am feeling a bit offended because advertisers of TV commercials are completely ignoring their main buying group of the population. They parade black people around to try and prove that most blacks can be upstanding. Then, make sure you do it. Anyhow, I googled my catalog and black vs. white models. The latest example that has gotten under my skin is the coverage of the US Open tennis tournament. I realize there is a lot of hate in this world and people in high places are trying to fix that, however, is it fair to the white actors, models and any other white males for that matter to be ostracized? Yall bitching cause Cheerios shows a black man with a dumb white wife and a Chinese kid? White people are the worst and everyone else is better. The list goes on and on, Maria this, Carlos that. For now, the only thing equitable about all this is how equally insulting it is to everyone. I also want to say that your comment reminded me of an HR policy that was imposed on hiring committees during the time that I worked for a public university system several years ago. We are living the nightmare of Atlas Shrugged whodathunkit? I resisted Facebook for years and opened up an account only when I had a small business and wanted to advertise to my community. Likewise, movies and TV shows should be about stories, not propaganda, and the same goes there. Hi, Merle. By portraying all cultures the same with people of all races talking and behaving white these ads and advertisers actually disrespect, and misrepresent, every culture. There are no white males other than stupid guys! But do you hear about it, unless the white person is a mass shooter? Just last week, I tried playing the demo for a long-awaited Nintendo video game called Splatoon, which sees cute little squid characters shooting brightly colored ink at each other in a battle to paint the most territory. Oh, Im afraid the NHL isnt just being picked on its own-goaling itself. Appreciate your thoughts, Robert. But I am still trying to work in my mind why advertisers, particularly the advertising companies, are such willing participants (I understand why certain multinational corporations are pushing these agendas). Like you, I would love to see the social media platforms reclassified as utilities, but Im not sure whos going to do it. This is the Kalergi Plan and the Frankfurt School opperating at full speed ahead. And dont get me wrong. Inclusive Marketing Statistics: 36 Eye-Opening Numbers That Prove Its Forced diversity in marketing is often obvious and occasionally offensive. I guess if you have to have a man in the ad, God forbid he be white. being represented in advertising, or anywhere else in media, but when you focus ads on anything other than what youre trying to sell, youre hurting yourself. What turned me to GOP? Need to tell that to the UPenn swimmer Lia Thomas about the annual prostate exam!! As a retired marketing executive with over 30-years experience at a Fortune 10 company, I cant understand what the ad industry is doing today. All it is is black people getting into positions of power and choosing their own just like the racist people do (yes, there are racists in every community). READ IT!! It would seem that racism is alive and well, and Im not just talking among white people. But, this isnt some sort of phenomenon. In the UK, white people make up 82%, black people, 3%. Unfortunately, the brainwashing has been so constant and so thorough that most have no idea. For example, women are now gaining more ground in the world of cinema. Ryan Vet, boon, Inc. A content diversity audit can allow your team to review previous content, gather insights and strategize future action, rather than reacting on a whim. Everything is about what I FEEL LIKE or I want.. Why is the white guy always the buffoon and the Hispanics (if they appear) always the low-level employee showing the rich black executive to her car? In any case, the media, government, and yes, advertisers too are sowing the seeds of racial division through their constant barrage of misinformation, manipulation, and spin. Men, know that most women do not like this, especially Christian women. movie industry, Silicon Valley, Wall Street, Madison Ave, etcIs it any wonder theres a whole lot of white folks who are incredibly angry and feel threatened that their way of life is quickly disappearing? I noticed in my travels thru the UK and Western Europe it seems people there really are into Arabs and Moroccan, Home TV Ad Reviews About Contact Hire Me for Copywriting Subscribe Privacy Policy. Its my belief that all these things are doing harm and serious damage and just pissing people off even more. Depends what you define racism as. Witness all of todays current news stories about educators (including elementary- and pre-school teachers) in our public schools and universities promoting curriculum about gender identity, trans ideology, sexual fluidity, and so much else without parental consent. Buick It looks like the Garcias got a new car It has gotten so predictable now that if you see a white face in a commercial, it is almost automatic that the next face you will see is that of a black person. The dollar is becoming essentially worthless and history clearly shows the connection between the corruption of currency and the decline of civilization in terms of morality, prosperity and material wealth. Do you feel as though youve allowed yourself to be reprogrammed or conditioned to feel like youre going down the race rabbit hole? Protest, boycott, call, write letters. Their findings show 73% of casts/actors are white. I am a former busboy for the same company where I am the CMO. LEARN MORE: 7 Ways to Support Diversity Marketing with Video . See all Cranky ad reviews | Go back to blog home page | Subscribe for free. I call these internalized values the Five Es and they are presented here: 1. If the general public only knew how creepy, manipulative, and destructive he is . You are where you are because of him, you idiot! You wouldnt think it so difficult to properly represent diverse populations on screen, but for some reason, the people behind todays ads are tying themselves into knots over it and still failing spectacularly. It is pathetic and I refuse to watch all of these commercials and online ads .. it is always so. Who is committing the crime currently?.. A breath of fresh air. They were landed, like me. I also notice that when there are white people in commercials with blacks very often the black people look good, trim, sharp, intelligent and the whites look scraggly, dorky, fat, dumpy. The original tweet: The NHL is proud to support this past weekends Team Trans Draft Tournament in Middleton, Wisconsin. And if by fake advertising you mean this totally unrealistic representation of people were all seeing, then youll be hard pressed to find a brand or advertiser who isnt guilty. Look at the movies now. Toxic masculinity is out. Ive noticed that even traditional male subjects like weightlifting, pickup trucks, etc. Looks like I have missed nothing of importance in the last thirty years. After being pressured to leave Germany in the early 1930s, they came here. Most of us reluctantly accept this fact and just suffer through every commercial break thankful for the mute button on our remote controls. Thanks for reading and taking the time to share your experiences and examples. Thank you! Are Modern Ways Of Introducing Diversity Forced? But if you are willing to stick your neck out a little further and tell them exactly whats on your mind, you might consider writing them a thoughtful email. Forced Diversity is a buzzword thrown by bigots to rationalize critiques against works featuring diverse people on the merit that diverse people make a work "worse." Its usually because no one on the marketing campaign asked POC hikers about their hiking experiences. Many of the other female athletes have been too afraid to speak out for fear of losing their scholarships or getting kicked off the teams. I had searched on impulse after opening the drop of new clothes in my favorite catalog and seeing not one model who looked remotely like me. But the giveaways and removal of responsibilities took this motivation away from blacks, simply to secure their vote for the Marxist Democrats. Yes, you can find the odd article here and there, or an occasional thread on a discussion forum. Having Empathy and respect for others. Charlton Heston got famous for playing non-Christian Biblical characters. Instead, most advertisers commitment to diversity is a shrill, cynical, and superficial charade dressed up in lip service and lofty corporate values that amount to precisely fuck-all when in fact, these companies with their gigantic ad budgets are in a unique position to actually do something positive for their customers, their country, and the public at large. A group of atheistic supporters of chaos to brainwash and control all human society. (However, before I say more, I must correct you on one thing. If you watch commercials for Apple, Coke, Lexus, beer, etc youll roughly see 60%+ black, 10% Hispanic, 10% Asian, 10% white (female), 5% white (male/bumbling/background character), 5% other. I agree that we need to tell the advertisers what we want by not purchasing their items or services. Powerful words, Will. I dont know whats coming over me. sorry that seeing non-whites on your tv makes you angry, Hitler. (Thats why he founded Jeremys Razors as an alternative to Harrys when that company pulled its advertising from The Daily Wire after a social media influencer with two followers complained about an on-air discussion about gender dysphoria.) Thats a pretty good take, Anonymous. Share Real Customer Stories. Well that thought lasted about a minute because now that is probably the most common representation you see on tv ads today. If you are a long-time Cranky reader, then you know that I believe authenticity is a key component in advertising. I noticed, but never has it been so apparent like it has in the past couple of years. In fact, you rarely see an ad without a person of colour. I once saw a production in NYC for example, of The Sound of Music with a black Maria von Trapp, the real Maria being a very real person who happened to be white. I do not need to go outside in my front yard and scream to the world I AM GAY!!! Does that represent the true numbers of passengers or the target for airline passengers? When I try to share my thoughts on this subject I feel myself going down the rabbit hole of racism, and it couldnt be farther from the truth. What she/he is doing to womens college swimming is a travesty!! It is both telling and comical that they claim that those people avoiding the dangers of low Motivational Values are endemically racist even if they are African Americans with higher Motivational Values. It should be degrading them as it totally erases their culture and transforms them into white culture. (Theyre 12% of the population, remember.). blacks commit hate crimes at twice the rate I totally agree with you. Its almost as if, as you say, studies like these are meant to shape reality rather than reflect it. People are starting to hate them. Secondly, brainwash the kids to let them think they are gender fluid or that being gay or trans is normal, while shutting up any resistance with cries of racism and homophobia, remove all white males from TV and advertising and if they are shown, they have to be depicted as Beta males we cant have our next generation of white men be strong role models, right? I came from a very poor background and when I was applying for college there were grants for every demographic under the Sun save for straight white males. Diversity in TV advertising has improved in the ensuing years. And regarding your chromosome comment. Havent you heard, Anonymous? I like you already, Cathi! Then speak clearly to that audience and deliver faithfully on brand promise. I had that same thought- and Im a white woman! I have no problem with persons of color in movies and advertisements, nor do I have an issue with mixed race relationships, so long as they are organic and natural. And their purchasing power is growing 70 percent faster than that of non-Latinos. Google it, its a fascinating story of how they duped consumers into believing they NEEDED cereal to be healthy.
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