They kept shutting us down. And they even never uttered the words, What would it be like in a cheaper state? Rather than carpet-bomb the whole country with prohibitively expensive television ads, A24 partnered with a social marketing agency called theAudience in order to more precisely reach its target demographic. Dave Franco & Alison Brie Take a Couples Quiz, Heres a First Look at Daniel Lees Burberry, Bubba Wallace and Daniel Suarez Are Shaping NASCAR's Future, Inside Daniel Lee's Burberry Debut, London Fashion Week's Biggest Show. Where its like: Im in. Spring Breakers had a whole Oscar campaign: Consider This Shit.Zoe Beyer. Other indie labels, like Megan Ellisons Annapurna Pictures (which co-produced Spring Breakers), tend to go in the other direction, releasing a minuscule handful of movies into the currents of Oscar season in the hopes that the waters will carry them toward a crowd. And even this public face represents the companys nonhierarchical structure: Thats only funny, Beyer once observed, because youre not quite sure whos saying it. John. Its trio of foundersDaniel Katz, David Fenkel, and John Hodges, whod known each other through years of work in New Yorks indie movie circuitrarely granted interviews. A24 was founded in 2012 by Daniel Katz, David Fenkel and John Hodges. Slate is published by The Slate Group, a Graham Holdings Company. We all go nuts for a few minutes, and then were all like, Okay, what do we do?. I think Spring Breakers really put them on the map, as far as I could tell. And I was ready to say: It was me! we don't have a good idea of their yearly revenue either as the most recent stats were from 2012 estimating around $20 million, but that wasn't putting into account pure profit only the overall gross of all the films released that year. Katz: I think if you had asked us beforehand, we would have said, you know, La La Lands gonna win. Fenkel: Charlie Sheen was in this interesting place where maybe he was on the verge of a comeback, and Im saying that with a straight face. March 3, 2018. Coppola: I was a little nervous about not going with a company that I knew had a track record, but I knew that they were going to really do their best. Fenkel: And we had a booker at the time, this big old school guy, gentle giant, hes a sweet guy, but kind of a gangster, but levels of, like, cool gangster. Really? Fenkel: I think we had to sell them on, like, Hey, were gonna push this thing.. In 2016, A24 expanded into original production with Moonlight. It also put out some of its weirder and most singular movies to date: Trey Edward Shultss micro-budget family drama Krisha; Swiss Army Man, in which Daniel Radcliffe plays a corpse; and Yorgos Lanthimoss romantic tragedy, The Lobster. In February, Robert Eggerss The Witch, which A24 bought at Sundance for one million dollars, made $40 million and became the companys highest grossing film to date (Moonlight has since surpassed it). The films were darlingsincluding David Michds The Rover, starring Robert Pattinson; Denis Villeneuves Enemy, starring Jake Gyllenhaal; and Jonathan Glazers Under the Skin, starring Scarlett Johanssonand, by and large, box-office underperformers. Sacco: We probably saw 20 versions. Deploying for Major CAT Events, tornadoes . John Hodges is Head of Film for Jax Media, where he heads Jax's feature film development and production. This field is for validation purposes and should be left unchanged. Distribution: Theatrical, TV, DVD-video, VOD, USA. Larson: I couldnt be more grateful for an experience that changed the course of my life and career immeasurably. Katz, Fenkel and Hodges all got together in 2012 and decided to make their late night yammerings a reality. Sign up for THR news straight to your inbox every day. And it was the hair and makeup people. The company is behind instant fan favorites like Uncut Gems, Ladybird, The Lighthouse, and Everything Everywhere All at Once. Katz: We did great movies. I think what theyve understood is theres a sufficient number of people out there who want more challenging or different material. 2023 THE TRACKING BOARD. In September 2013, A24 struck a partnership valued up to $40 millionwith satellite television provider DirecTV. Harmony Korine (director, Spring Breakers): They have balls. Aizenberg: Nine to ten people walked out. A24 is an American independent entertainment company that specializes in film and television production, as well as film distribution. Fenkel: And they were like, You cant do that! And the interns are running around trying to find a glassblower. Thats someone else. How do we get Spring Breakers? And then Noah got Spring Breakers. Sacco: And people on planet Earth, you know, they go see movies that they need to want to see or hear about. It was millions in one day. Jon Hodges CEO at Evergreen North America Industrial Services League City, Texas, United States 2K followers 500+ connections Join to connect Evergreen industrial services and GEM mobile. But A24, it became clear when I spoke to the companys employees, saw Spring Breakers as a Trojan horse for progressive cinemathe company less concerned about the nine kids who found the film too weird than they were the one kid who went home and rented Gummo. Alex Garland (director, Ex Machina): They make things work that according to standard procedures really shouldnt work. Radcliffe (actor, Swiss Army Man): I could see them saying, like: Weve got a reputation now, and have money now. A lot of people in that position would then go, Okay, lets become quite conservative in our choices. And whats lovely is they are choosing to still channel that stuff back into supporting weird, different, ambitious ventures. The whole thing was really intense. I won, I think, L.A. Film Critics and maybe one other. There are more glamorous things to be, in Hollywood, than an independent distribution company. And I remember hearing she was really upset. Harvey Weinstein (via email): A24 is a great company. Theirs is a potent brand that Ive admired for a long time, and their reputation as innovative partners to talent is second to none.. [laughs] I mean, I doubt that, because I know the people that work there. Mahershala Ali (actor, Moonlight): I definitely have a lot more opportunity right now than Ive ever had before. And you could tell that it was in their reach. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. While there is speculation in the trades that A24 may be on the block, I get the impression that sale rumors are just that rumors. Sacco: Frances Ha was the first heartbreak. A24 was founded in 2012 by Daniel Katz, David Fenkel and John Hodges. I didnt think it was terrible. Discover Johnny Hodges's Biography, Age, Height, Physical Stats, Dating/Affairs, Family and career updates. I Was Like, Fuck Yeah!Barry Jenkins. That was the first time it screened for U.S. audiences. Barry Jenkins (director, Moonlight): A24s the kind of company where they say, Yeah, they dont need to know what its about. In recent years, the recession and the concurrent rise of VOD streaming services have already torpedoed the midbudget movie. Feinberg Forecast: Updated Projections As Final Oscar Voting Gets Underway, This Year, Hollywoods China Relationship Finally Unraveled, We Are Not Meant to Be Isolated: Denis Villeneuve, Mahershala Ali, Rebecca Hall and the THR Producer Roundtable, Lena Dunham, Kanye West, Princess Diana Movies on Tap for Sundance, Ted Donaldson, Young Actor in 'Father Knows Best' and 'A Tree Grows in Brooklyn,' Dies at 89, Paramount Will Pay $122.5M to Settle CBS-Viacom Merger Lawsuit, Guest Column: Alec Baldwins Rust Prosecutors Should Do Their Talking in Court, Sofia Carson on Preparing to Perform With Diane Warren at the Oscars: I Still Pinch Myself, Miley Cyrus to Perform Songs From New Album on Disney+ Special Miley Cyrus Endless Summer Vacation (Backyard Sessions), Guns N Roses, Arctic Monkeys Join Elton John as Headliners of Glastonbury Festival, Novelist Julianna Baggott Launches Production Banner, Wayne Shorter, Jazz Saxophone Pioneer, Dies at 89, Star Hairstylist Jen Atkin Reveals Must-Have Hair Tools, Tutorials and Pro Tips In New MasterClass, Rihannas Puma x Fenty Is Coming Back Heres Where You Can Still Buy Those Cult-Fave Creepers, The Best Bridesmaid Dresses for Every Budget, From Under-$100 Gowns to Hollywood-Inspired Classics, BTS Army: Heres When and Where Legos Dynamite-Inspired Set Arrives Online and In Stores, The Big Lebowski Turns 25: People Didnt Get It, Jeff Bridges Recalls, How the Landscape of Native-Led Stories Has Changed Between Avatars: Were Flexing Our Sovereignty, The Definitive Voice of Entertainment News. GQ Style. The companys best known movies include Ex Machina, Room, The Witch, Amy and Moonlight, which won the 2016 Academy Award for best picture, best adapted screenplay and best supporting actor for Mahershala Ali. It was another way of getting the message out there. Other 2013 theatrical releases included Sally Potter's Ginger & Rosa, Harmony Korine's Spring Breakers, Sofia Coppola's The Bling Ring, and James Ponsoldt's The Spectacular Now. A24 co-founder John Hodges is exiting the indie company to "focus on future opportunities," he and the company jointly announced on Monday. They had heart to them. Colin Farrell (actor, The Lobster, The Killing of a Sacred Deer): They have such a great eye for these small little films and rich and unique stories that may have not found it to the big screen if it wasnt for them. So that was like their heyday. A24 has only managed to turn each of its main-slate films into an event because the companys been ruthless and visionary when it comes to determining the difference. Signup for Breaking News Alerts & Newsletters. Love that movie. When it wasnt us. Dont get left behind. Meanwhile, A24 has already been building an ark. The tech titan is reportedly in the midst of dropping $1 billion on original content, but has yet to make a major film market move. A24 Films is a US theatrical distribution and production company founded by Daniel Katz, John Hodges and David Fenkel. And with the opening weekend, with the numbers that we did, it became very clear that, yes, this is a viable strategy, to keep this very small, gay, art-house hood-ass filmlike, yeah, were just gonna keep it in theaters. @ After a brief flurry of acquisitions gossip, and Monday's announcement that A24 co-founder John Hodges will exit the company, A24 and/or Apple "insiders" let it be known that Apple wasn't. Good A24 films anticipate the zeitgeist, and the best ones galvanize it. In this newly created role, Hodges will be tasked with overseeing and growing all of Jax Medias film projects. We had to get a second one. The only monsters we ever see in "It Comes at Night" are the ones that live under one roof. If I had to guess, Id wager that Hodges was simply ready to move on after reaching the top of the mountain winning Best Picture for Moonlight. Correction, Sept. 30, 2015: This article originally contained a photo of John Hodges, a film producer, rather than John Hodges, co-founder of A24. A mile and a half. So we ran there. The deal, intended to grant A24 the capital it needed to grow and DirecTV some much-needed cultural cachet, stipulated that the two companies would jointly acquire new titles, and that those titles would be eligible to premiere on DirecTVs on-demand platform 30 days prior to a theatrical release. And weve been so consistent about thanking them. Three were winners. The photo has been . Gif excerpt from the film Ex Machina via A24 Films. Karyn Kusama is a rapidly rising female director, and for good reason. These films speak for themselves. All Rights Reserved. Fenkel: I stare straight ahead. And Under the Skin, from Jonathan Glazer, is one of my favorite movies in the past 15 or 20 years, you know? Mr Katz had worked in film financing at Guggenheim Partners, and . Probably the best place to screen-test the movie. Jennifer Kents drama is a psychological heavyweight that examines how parents feed their demons to quell the pain. Sasha Lane (actress, American Honey): They were like, You guys are who you are and were not going to change that. No one had to be perfected for anything. And it was on the A24 [motorway]. For instance, an actress. Login to view all information @ The world opened itself up. And it satisfied something they werent getting. Fenkel: The world kind of shifted in its direction, where the film was for an audience, and then you realize, Whoa, the movie is needed by other people. Heading into production nearly a decade after the premiere of Jenkins only other feature (the excellent Medicine for Melancholy), the film has been waiting a long time for a company with the confidence required to finance it. To revisit this article, select My Account, thenView saved stories. Annapurna Pictures/courtesy Everett Collection, Moonlights Mahershala Ali Picks His Own Oscar Winners. There was nothing bad-spirited about it. If after seeing it you have a renewed taste for fright, here are nine other recent horror gems that use their modest scale to their advantage. This is a growing company, not a struggling one. The photo has been replaced. Or a director. Information. Like, there was one that was like the shotit was [Francos character] Alien with the two girls, and hes holding machine guns or something. Filmmakersoften the toughest audiences for their own films marketing campaignsrecognize the companys real excitement for their films. Everybody wants to be A24. You could tell that they wanted to be great. Not heyday. Like I had glandular problems. Talk me through it. People had thought that entire part of the industry had just died. Thats the chief message of an A24 campaign, really, from elegant design to sharp social media to clever co-branding choices: This is a company that gets it. John Cornelius Hodge (Squatty Roo, Jeep, Rabbit) was born on 25 July, 1907 in Cambridge, MA, is an American saxophonist. Fenkel: I was at the Union Square theater, and they couldnt have had enough theaters. And I think it is down to companies like A24. Fenkel: And the Spring Breakers trailer dropped the first day of Sundance, and MTVs servers fucked up, because we gave them the exclusive, and they stopped serving the video. Since then, A24's success has been immeasurable, especially for an independent Production company founded the same year The Avengers came out. Zach Baron is GQs staff writer. Yes, Scream VI Marketing Is Behind the Creepy Ghostface Sightings Causing Scares Across the U.S. David Oyelowo, Taylor Sheridan's 'Bass Reeves' Series at Paramount+ Casts King Richard Star Demi Singleton (EXCLUSIVE), Star Trek: Discovery to End With Season 5, Paramount+ Pushes Premiere to 2024. Franco: I actually did win some awards. And integral and critical for the film to rise on its own feet. Memphis, Tennessee, United States. She looked great. Focused on High Net Worth Policy holders where policy coverage exceeds $1 million. Buying and burying not-great movies isnt necessarily a problem if it grows the business without harming the brand. Signed on as producer beginning with the second season. Asif Kapadia (director, Amy): I had never heard of A24. Aizenberg: I remember that Sunday we all got on the phone and were like, Were going over a thousand screens.. Other companies wanted to do stuff with it. Hollywood is run by accountants at this point. Sacco: I used to think seeing people faint was what happened in movies. The fact theyre vampires might just be an excuse for them to wear sunglasses indoors. Judging by the fact that the trailer racked up more than 3 million views in its first week online, the crowds are ready with their pitchforks. Earlier this year I was drinking in a hotel bar with the head of another distribution company at a film festival. Patrick Stewart (actor, Green Room): [The premiere of Green Room] was at the Toronto Film Festivals Midnight Madness. So I think they were hoping, and discovering, that they might be able to do that with The Witch. Variety is a part of Penske Media Corporation. John has been a trusted partner who helped conceive A24 and for that we will always be grateful, noted A24. Katz: Tusk, we were like, oh, Kevin Smith! In the last 18 months alone,along with Room and The End of the Tour,it has pioneered the abortion comedy with Obvious Child, scored a commercial hit with the seductive thriller Ex Machina, released one of the most daring science fiction films this side of 2001 in Under the Skin, and driven the most lucrative documentary in years with Asif Kapadias Amy Winehouse portrait, Amy. And I was just acting! If you were paying attention, you had to wonder: Who were these strange upstart New Yorkers who were making Hollywood a little bit great again? You know what? There is no Tinder for Room! The End of the Tour freed Jason Segel from the succubus of network sitcoms by allowing him to inhabit the image of an iconic American writer. Hodges had run A24 with David Fenkel and Daniel Katz as a ruling troika, albeit one that operated without offices (located in Chelsea, the company was known for its open space and banquette tables). Nicolette Aizenberg (distribution executive, A24): It is very cyclical. It was also that A24 was releasing these films not with a sigh and a shrug, but with panache, style, and humor: bright neon colors, guerrilla marketing tactics, and in the case of James Francos Britney Spears-loving gangster character from Spring Breakers, an actual Oscar campaign.
Aldine Isd Staff Directory,
What Setting To Use For Laminated Paper On Cricut,
Kevin Ray Tattoos Allegations,
Remington Accutip 20 Gauge Bulk,
Articles A
